A client apologised for the internal politics of their organisation the other day. But it really wasn’t a problem. Because the nature, the source and the implications of those politics were being explained in detail at the outset of a project. Politics are only ever a problem when they are …
Three little words. Not those three little words. These three little words. “You’re the experts.” When a client says these words and means them, they might as well have said “I love you”. They might as well have said “I love you” because “you’re the experts” has a powerful emotive …
A sure sign of a strong client relationship is if you find yourself being described as a “good listener”. It is an attribute to which clients attach great value. That’s because there’s more to good listening than meets the ear. Good listening is as much about the culture of the …
90% Tigger, 10% Eeyore. I reckon that’s about the optimal makeup for a digital agency bod. I like Tigger’s can-do attitude and his natural willingness to do then learn. “Mobile apps? Woo hoo! That’s what Tiggers do best!” “Innovative mash-ups? Oh boy oh boy! That’s what Tiggers do the best!” …
Innocent sent me a letter. In fact they sent my 5 year old daughter Madeleine a letter. Actually they sent her two letters. Madeleine eats loads of vegetables but hasn’t quite got her head round the whole fruit thing just yet. Innocent Smoothies for kids are the exception to that …
For anyone who bought what I wrote about not selling, this is a more narrowly focused follow-up about the implications of a not selling philosophy for the presentation of ideas to clients. On the one hand how do you satisfy the pressure from the agency to sell do the idea …
