Year: <span>2010</span>

Year: 2010

Honda 1 : Nike 0

Twitter went nuts over the last few days about the full-length-feature-version Nike World Cup ad. This one. But I just don’t get it. It’s the same old Nike formula. Yes it’s an epic. But it’s not “epic”. Yes I smiled at the Homer Simpson / Ronaldo vignette. Yes (big fucking …

Going Dutch in social spaces

On my last trip to the Netherlands I took the train from Schipol into Amsterdam. If my kids had been there, they’d have been all excited about the double-decker train carriages. But what I like best about Dutch trains is the lack of gratuitous, pseudo-service announcements. The Dutch treat you …