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Tag: <span>Ideas</span>

Tag: Ideas

Tim Fitzhigham on making adventurous ideas happen.

People respond well to original, adventurous, slightly mad ideas. This applies equally to marketing communications and to fundraising events. As Tim Fitzhigham said during his talk at the Royal College of Physicians Edinburgh on Saturday night, Tell someone that you’re going to run 40 miles in the desert, or that …

What Spongebob Squarepants can teach us about modern ideas and capturing the imagination.

Patrick : All you need is a box. Spongebob : And imagination. It is the oldest parenting cliché in the book that kids play more with boxes than with the toys that came in them. Boxes are more fun because they provide an outlet for imagination. And it’s not just …