Find your voice and get your story straight
Phil Adams : Brand Strategy

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Going Dutch in social spaces

On my last trip to the Netherlands I took the train from Schipol into Amsterdam. If my kids had been there, they’d have been all excited about the double-decker train carriages. But what I like best about Dutch trains is the lack of gratuitous, pseudo-service announcements. The Dutch treat you …

Pygmy by Chuck Palahniuk

Begins here first account of operative me, agent number 67, on arrival Midwestern American airport greater xxxxxx area. Flight xxxxxx. Date xxxxxx. Priority mission top success to complete. Code name : Operation Havoc. Chuck Palahniuk is an extreme dude. Correction, I have no idea what kind of dude Chuck Palahniuk …

Mongol Rally – reasons to be cheerful (and fearful?)

Trepido, trepidas, trepidat. Trepidamus, trepidatis, trepidant. From the first declension Latin verb Trepidare. (To hurry with alarm, be in confusion, be agitated, be disturbed). All of the above currently apply to me. “Be disturbed” A good friend of mine recently paid a visit to the UK from his home in …

Why your “viral” probably won’t go viral

Some people have bigger feet than others. Some people have higher IQ’s than others. Some people have exceptionally big feet. Some people benefit from extreme intelligence. Key word = exceptionally. Key word = extreme. In fact most people have feet that are slightly bigger or slightly smaller than the average …

Twitter proves that tone of voice matters

This post was inspired by a random lunch with a profane Welshman. I use Tweetdeck in an attempt to impose some order on the real time opinion and content assault that results from following several hundred people. Most of that content can be filed under ‘professionally useful”. Some generous, well-read …