people Archives - Lowfalutin® Brand Strategy

Hiring better than you

Phil May 17, 2010 May 17, 2010

I want someone to mock me, to kick my ass, to make me feel stupid. So said Jasper Westaway of Onedrum.com at TechCrunch Edinburgh on Wednesday last week. He was talking about the value that good product marketing people bring to tech businesses, and how difficult they are to find. …

Corporate culture | Hindsight and experience

Brands are the people behind them

Phil September 5, 2009 September 5, 2009

This has long been true of service brands. But it is increasingly true of manufacturing brands too. Once upon a time a brand was a series of values attached to a product by way of design, advertising, user imagery etc But the logical conclusion of fmcg brands entering social spaces …