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Tag: <span>social business</span>

Tag: social business

Brewdog versus Diageo. Why Goliath never had a chance.

Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to …

Listening skills and the social business

A sure sign of a strong client relationship is if you find yourself being described as a “good listener”. It is an attribute to which clients attach great value. That’s because there’s more to good listening than meets the ear. Good listening is as much about the culture of the …