No two brand projects are the same. There is no one-size-fits-all brand model or brand framework that will solve every brand problem. However, there are some basic beliefs about how brands work that inform all of my projects. It is their brand not yours. A brand is a set of …
1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. …
I am indebted to the Damn, I Wish I’d Thought Of That blog for posting a leaving speech from a guy I’d never heard of. Chris Pullman was “design visionary” at Boston based public broadcast service WGBH in Boston. This, Point 7, from his What I’ve Learned speech really resonated …
This has long been true of service brands. But it is increasingly true of manufacturing brands too. Once upon a time a brand was a series of values attached to a product by way of design, advertising, user imagery etc But the logical conclusion of fmcg brands entering social spaces …
