Most people share links on Twitter. Not many people make an active effort to sell them. An effective sell tells you what the link is about and why it’s worth your while to click it. (i.e. why this link in particular, above all those others that are trickling down your …
There will be digital people in the meeting won’t there? I overheard someone say this during a visit to the office of another agency some time in the last couple of weeks. (I’ve visited quite a few in several cities. No names no pack drill). It’s nearly six years since …
Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to …
Notice anything unusual about this photograph? (Apart from the crappy exposure control and lack of Insta-filtering). I’m talking about the blue curtain where normally there would be Powerpoint. Cory Doctorow was mightily impressive at Wednesday night’s Google Firestarters event. He was, as they say, great on his feet. And he …
This is how we want the world to work because it makes our jobs easier. This is Paul Adams talking about influencer theory in his book Grouped. We want the world to work in such a way that our content flows from us via influential hubs to mass audiences (for …
A friend of mine had a video of Deep Purple in concert in California. In a break between songs you can hear one of the band talking to a sound engineer. There’s an issue with the mixing desk. This goes on for a few seconds before another member of the …
Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me, especially when, in my experience, the average client has a more structured approach to training and …
Once upon a time at BBH a hapless traffic “router” (rhymes with “outer”) walked into Nigel Bogle’s office and said “Nigel, have you got a couple of seconds to look at this?” He then handed Nigel a press ad concept, or it may have been a piece of artwork, mounted …
But soft, what light through yonder taxi window breaks? This, this light through yonder taxi window breaks. The breaking light is coming from an art installation sun commissioned by Tropicana. When I first heard about this I was impressed. I was impressed because it ain’t easy being a packaged goods …
According to Google, 25% of “what the internet is for” lives on tumblr. My scientifically rigorous research shows that there are 1,390,000 returns for the exact phrase, “what the internet is for”. And there are 351,000 returns for that phrase plus tumblr. Quad Erat Demonstrandum – 25% of what the …
