Watch this very funny Blackadder film clip. But watch it with these rules in mind. Imagine the action is taking place not in a Royal Palace but in an unbranded headquarters building in Covent Garden. Imagine that the heavily powdered thespians are actually senior Facebook executives. And imagine that Blackadder …
Client tussles and partying for your right to fight. If you only make one major ad a year the maximum number of major fights with your client is also one. Fights can be avoided but they are not necessarily a bad thing if you’re fighting for the right thing, for …
Scientists have to reposition the Geographic South Pole every year. It’s not because the Earth has moved but because the ice above it has. That’s 2,700 metres (9,000 feet) of ice to be precise. And it moves downhill towards the Weddell Sea at just under 10 metres each year. …
A friend of mine had a video of Deep Purple in concert in California. In a break between songs you can hear one of the band talking to a sound engineer. There’s an issue with the mixing desk. This goes on for a few seconds before another member of the …
Agency folk, have you ever talked about “educating” clients? Client folk, how do you feel about the idea of being “educated” by an agency? That kind of language always sounds really patronising to me, especially when, in my experience, the average client has a more structured approach to training and …
I work on brands for whom Facebook is an 80:20 (perhaps even 90:10) earned:paid channel. I work on two brands in particular, both of which have six figure page likes, both of which view Facebook in a multi-channel context, both of which derive over 20% of their annual website traffic …
A year ago I wrote about “The method behind the madness that is @Betfairpoker“. The post was based on a telephone interview with Richard Bloch, Betfair’s Head of Global PR. At the time the question on my lips was the question on the lips of most people who were encountering …
I’m not fed up of waiting for my Facebook timeline to be enabled. Partly because I’m distinctly ambivalent about the whole thing. But mainly because I’ve already got Memolane. Memolane is a comprehensive timeline that aggregates all (or as much as you want) of your social stuff in one elegant, …
A couple of summers ago I got chatting to a guy in the queue to pick up a hire car at Palma airport. Turned out he was an independent cheesemaker from Devon. We nattered for a while in the air-conditioned office whilst our respective families melted in the Majorcan heat …
My kids are tripping nostalgically on Tamagotchis. And they’re not the only ones. The reason that my kids are tripping (nostalgically) is that they found out that lots of other kids like them are too (tripping) (nostalgically) (on Facebook). So, just like “we” used to trip nostalgically in the high …
