Passion, belief and sincerity. Magic ingredients for brands in social spaces.

1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. …

Central Asia in an ambulance. Mongol Rally 2010.

Herewith a musical slideshow with some edited highlight’s from this summer’s Mongol Rally shenanigans. Russia, Kazakhstan, Turkmenistan, Uzbekistan, Tajikistan, Kyrgyzstan, Kazakhstan (again), Russia (again), Mongolia. Dead animals, dead tanks, dead cars, dead ends. Really, really bad roads. And some really good new friends. Still working out what it all meant.