John Lydon and the Country Life haka.

Advertising effectiveness moves in mysterious ways. One of the unexpected effects of the Country Life Butter campaign featuring ex Sex Pistol John Lydon was that it funded the reformation and American tour of PIL (Public Image Limited). As Jimmy Kimmel says in this interview, he is “fuelled by butter.” [youtube=http://www.youtube.com/watch?v=04loHm0iRtA] …

Andrex “Nintendogs”. Fit to wipe your arse?

[youtube=http://www.youtube.com/watch?v=brZ88Byh544] I predict that this ad will eventually be deemed an experiment that didn’t work. Whilst it’s always tempting to push the creative envelope, and to explore new and original executions of a long running campaign, there are some things that are best left alone. Incredibly powerful brand properties being …

Passion, belief and sincerity. Magic ingredients for brands in social spaces.

1) PASSION for or about something is inherently attractive. Genuine passion is highly attractive. You’ll know this if you’ve ever interviewed someone for a job. The stand-out candidates are often those who, either by luck or by design, end up talking about something about which they have a real passion. …

Central Asia in an ambulance. Mongol Rally 2010.

Herewith a musical slideshow with some edited highlight’s from this summer’s Mongol Rally shenanigans. Russia, Kazakhstan, Turkmenistan, Uzbekistan, Tajikistan, Kyrgyzstan, Kazakhstan (again), Russia (again), Mongolia. Dead animals, dead tanks, dead cars, dead ends. Really, really bad roads. And some really good new friends. Still working out what it all meant. …