Brand Purpose has its place
Purpose has its place. But that place might not be brand marketing. An examination of brand purpose from all angles and first principles.
What marketing does best
The marketing profession is singularly good at devaluing ideas, which is a shame because it is meant to do the opposite.
Signal’s signals: defining my employer’s purpose and values.
Three sister agencies were merged into a single agency called Signal. And it fell to me to define the values of the merged entity. The output of that process is contained in the Slideshare file embedded below. It is designed to be self-explanatory and easy to digest. The output reflects …