I work on brands for whom Facebook is an 80:20 (perhaps even 90:10) earned:paid channel. I work on two brands in particular, both of which have six figure page likes, both of which view Facebook in a multi-channel context, both of which derive over 20% of their annual website traffic …
My daughter’s physics teacher got her class to wrap eggs in rubber bands then throw them at the wall. It was a sticky lesson in more ways than one. Learning by (sticky) doing meant that the lessons stuck. I only know this story because my daughter was sufficiently engaged and …
Comedy depends on you sharing a set of reference points with your audience and if those are very divergent then they just won’t simply get your jokes. Helena Lewis Hasteley, Assistant Editor, New Statesman on the Radio 4 Today programme, Thursday 21st July 2011. Paul Stokes from The Daily Mash …
Patrick : All you need is a box. Spongebob : And imagination. It is the oldest parenting cliché in the book that kids play more with boxes than with the toys that came in them. Boxes are more fun because they provide an outlet for imagination. And it’s not just …
T-Mobile has disobeyed its own (flash) mob rules with its royal wedding ad. Last night, on the train home, I jotted down a list of T-Mobile values on the back of a receipt. (Sorry Evernote, I still love you.) These values are my out-take from the brand’s recent flash-mob style …
Before The Creatives See It is a Facebook page that exposes and “outs” the magpie instincts of advertising creatives by sharing the original content that it predicts will be appropriated into advertising in the near future. A creative director that I used to work with was refreshingly candid about …
Twitter went nuts over the last few days about the full-length-feature-version Nike World Cup ad. This one. But I just don’t get it. It’s the same old Nike formula. Yes it’s an epic. But it’s not “epic”. Yes I smiled at the Homer Simpson / Ronaldo vignette. Yes (big fucking …
The day that digital marketing for fmcg brands really takes off will be the day that supermarket buyers accept it as a powerful alternative to TV. One of the most significant effects of TV advertising is its effect on this small but incredibly powerful group of people. As long as …
Advertising = pay for distribution + control message Social spaces = relinquish control of message + hope not to pay for distribution Recipe for disaster = control message + expect not to pay for distribution
