What Spongebob Squarepants can teach us about modern ideas and capturing the imagination.

Patrick : All you need is a box. Spongebob : And imagination. It is the oldest parenting clich√© in the book that kids play more with boxes than with the toys that came in them. Boxes are more fun because they provide an outlet for imagination. And it’s not just …

Have you been haunted by Facebook’s “Memorable Status Updates”?

What’s all this about then? These started appearing in spaces usually reserved for Facebook advertising yesterday. Pretty random to say the least. Random in that I can’t see the point. Random in that there doesn’t appear to be much in the way of rhyme nor much in the way of …

Drowning kittens is bad. But it’s hard not to drown kittens when drowning kittens is so damn convenient.

Every time you say “social media” someone somewhere drowns a kitten. I said this during a presentation at the Social Media Academy‘s “Social Media In Scotland” conference a few weeks ago. I said it with the best intentions. I was trying to make the point that lazy language can be …

Learn from Bart Simpson’s mistake before “going social”.

Trying to be something you’re not is too much like hard work. It’s usually stressful and almost always unsustainable. Even if it is with the best intentions. Just ask Bart Simpson, who radically alters his behaviour to impress a virtuous girl called Jenny (voiced by Anne Hathaway no less) in …

The Sick Kids shows that being the best you can be is the best thing you can do.

It’s simple but not easy to be a successful brand in social spaces. Being brilliant at what you do, or having an awesome product, is the cornerstone of pretty much every social success story. People talk about and talk to organisations that have got their shit together. Obvious. Simple. Not …