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Monthly Archive for February, 2011

Advertising effectiveness moves in mysterious ways. One of the unexpected effects of the Country Life Butter campaign featuring ex Sex Pistol John Lydon was that it funded the reformation and American tour of PIL (Public Image Limited). As Jimmy Kimmel says in this interview, he is “fuelled by butter.” Given the attendant risks, I don’t […]

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I have created a couple of robots that are putting the internet to work for me. It was my first play with the ifttt (If This Then That) application since receiving my beta invitation a few days ago. And it was the digital equivalent of sticking a few Lego bricks together. Wonderful user experience. Ridiculously […]

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I predict that this ad will eventually be deemed an experiment that didn’t work. Whilst it’s always tempting to push the creative envelope, and to explore new and original executions of a long running campaign, there are some things that are best left alone. Incredibly powerful brand properties being one of those things. You don’t […]

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I pay you for your opinion. So said a client of mine way back when. (Maybe it’s just me but I never fail to be pleasantly surprised when someone is explicit in placing value on my point of view.) In this instance it wasn’t any kind of strategic input that said client was seeking. It […]

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It took me a while to find an alternative title for this post. “A trip down Memolane” was the first choice but an instinct, finely honed over 22 years working with ideas, told me that I might not be the first person to coin that particular phrase. Memolane (my Memolane) looks like this. (Mostly Twitter, […]

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