What marketing does best
The marketing profession is singularly good at devaluing ideas, which is a shame because it is meant to do the opposite.
The Ghost of Nigel Dugdale
A colleague recently received a Facebook notification reminding him of the birthday of a friend who died last year. The dead leave behind digital ghosts that are programmed to haunt us. Not so Nigel Dugdale. He died at the end of December. When I heard the news I searched his …