Find your voice and get your story straight
Tag: <span>facebook</span>

Tag: facebook

Branchout – another thing about Facebook that does not compute.

I received this notification on Facebook this morning. It does not compute. LinkedIn is for professional networking. Facebook is for friends. Ne’er the twain shall meet. Thanks but no thanks to BranchOut. And bloody typical that the only immediate response options are Like, Comment, Accept. No “Thanks But No Thanks” …

Have you been haunted by Facebook’s “Memorable Status Updates”?

What’s all this about then? These started appearing in spaces usually reserved for Facebook advertising yesterday. Pretty random to say the least. Random in that I can’t see the point. Random in that there doesn’t appear to be much in the way of rhyme nor much in the way of …

Magpie outing.

  Before The Creatives See It is a Facebook page that exposes and “outs” the magpie instincts of advertising creatives by sharing the original content that it predicts will be appropriated into advertising in the near future. A creative director that I used to work with was refreshingly candid about …

Andrex “Nintendogs”. Fit to wipe your arse?

[youtube=http://www.youtube.com/watch?v=brZ88Byh544] I predict that this ad will eventually be deemed an experiment that didn’t work. Whilst it’s always tempting to push the creative envelope, and to explore new and original executions of a long running campaign, there are some things that are best left alone. Incredibly powerful brand properties being …

Memolane is so good it almost makes me want to join Foursquare.

It took me a while to find an alternative title for this post. “A trip down Memolane” was the first choice but an instinct, finely honed over 22 years working with ideas, told me that I might not be the first person to coin that particular phrase. Memolane (my Memolane) …

So you think you’ve got a community? (Three uplifting social success stories – Part 1)

So you think you’ve got a community, huh? How much does your community care about you? To what extent does your community get off on the idea of working together to realise a dream? Would this community of yours rally round and propel your book to #1 on Amazon on …

The big issue in social media for packaged goods brands

Well done the Red Bull Formula 1 team for taking first and second places in yesterday’s Japanese Grand Prix. And well done to the Red Bull social media team for reaching 9,000,000 fans on their Facebook page. A good week all round for everyone associated with the brand. Red Bull …

The Chronicles of Narnia – A Facebook morality tale (as told on Twitter).

On the occasion of Facebook Places going live in the UK (17th September 2010 for posterity) an ex-colleague and I had the Twitter conversation which is played out below for your entertainment and edification. And the moral of this story? I dunno. Why not suggest one? (Also available on Slideshare). …

The correct answer to any Facebook question is “er”. (And the real objective of Facebook advertising).

I presented the EdTwinge case study at a social media conference in Edinburgh last week. It was a reasonably lively affair with plenty of questions from the audience. Not surprisingly several of these questions related to what brands and organisations can and can not do on Facebook. And it struck …