bbh Archives - Lowfalutin® Brand Strategy

The C-Suite Shudder

Phil March 25, 2016 December 20, 2018

I don’t have a problem with C-words in job titles, even though there are too many Chiefs these days. You can be the Chief of pretty much anything it seems. CEO, CFO, CIO, CMO, COO, CRO, CSO, CTO, C3PO. But I shudder inside when I hear the C-phrase. I get …

Creative quality control shouldn’t be a pain in the arse.

Phil March 31, 2012 March 31, 2012

Once upon a time at BBH a hapless traffic “router” (rhymes with “outer”) walked into Nigel Bogle’s office and said “Nigel, have you got a couple of seconds to look at this?” He then handed Nigel a press ad concept, or it may have been a piece of artwork, mounted …

Food for thought | Hindsight and experience