Pygmy by Chuck Palahniuk

Begins here first account of operative me, agent number 67, on arrival Midwestern American airport greater xxxxxx area. Flight xxxxxx. Date xxxxxx. Priority mission top success to complete. Code name : Operation Havoc. Chuck Palahniuk is an extreme dude. Correction, I have no idea what kind of dude Chuck Palahniuk …

Digital Magic

I was very much taken by this post by Mike Arauz. It spoke to me. In fact it spoke to the reason that I joined a specialist digital agency after 19 years in advertising. Mike talks about how digital technology lets you do clever tricks. And about how ad agencies …

Giving clients what they need, not what they want

I’m in two minds about this old giving-clients-what-they-need-not-what-they-want adage. On the one hand it appeals to the image we agency types like to project of being top-table, C-Suite, trusted adviser consultant types. On the other I shy away from the intellectual arrogance that it implies. I suspect that many clients …