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Monthly Archive for February, 2010

For dramatic effect in this post I’m going to say that there have been two attitudinal moments of truth in my career to date. The first was learning and embracing the art of delegation. The second was dropping the lead agency mentality that had been instilled in me after 18 years in advertising agencies. These […]

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Some time back I had a visit from the then managing director of Seychelles Breweries. He was an ex-pat Scot looking to return to Edinburgh. Now I myself relocated from London to Edinburgh for a better quality of life but, as you can appreciate, his motivation for a move wasn’t so immediately obvious to me. […]

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A client apologised for the internal politics of their organisation the other day. But it really wasn’t a problem. Because the nature, the source and the implications of those politics were being explained in detail at the outset of a project. Politics are only ever a problem when they are undisclosed, unexpected and appear late […]

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Three little words. Not those three little words. These three little words. “You’re the experts.” When a client says these words and means them, they might as well have said “I love you”. They might as well have said “I love you” because “you’re the experts” has a powerful emotive effect on a good agency. […]

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