Your irresistible truth and how to tell it.
Tag: <span>zapping</span>

Tag: zapping

Ads should be getting better shouldn’t they?

As a ‘traditional’ television advertiser, faced with… Media fragmentation. Ad zapping technology. …you’d think that a logical response would be to… Explore alternative marketing communication models. Make ads that people actually want to watch. Well I tell you now, the latter of these two options just ain’t happening. Not based …