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Tag: <span>the adventurists</span>

Tag: the adventurists

Tim Fitzhigham on making adventurous ideas happen.

People respond well to original, adventurous, slightly mad ideas. This applies equally to marketing communications and to fundraising events. As Tim Fitzhigham said during his talk at the Royal College of Physicians Edinburgh on Saturday night, Tell someone that you’re going to run 40 miles in the desert, or that …

The “cool” tweet from the summit of Everest that leaves me cold.

I beg to differ. This is uncool in so many ways. On the face of it, it shouldn’t be uncool. But it is. Climbing Everest is cool. Being able to share your experiences with others in real time is cool too. But, put those things together, and the effect is …