A dedication to aesthetics as practised by The Who and The Rolling Stones.

Pete Townshend stole his trademark arm swing from Keith Richards. And Andrew Oldham cut the Rolling Stones from six members to five, not for an musical reasons, but to improve their aesthetic and their memorability. Here are three extraordinary passages from an extraordinary book; Stoned by Andrew Loog Oldham. Firstly …

Brewdog versus Diageo. Why Goliath never had a chance.

Diageo (global drinks giant) picked a fight with Brewdog (small Scottish brewer). I’m not going to reiterate here what fight they picked, but you should read all about it from the mouth of the Brewdog horse. This post won’t make much sense if you don’t know the background. Suffice to …