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Tag: <span>making ideas happen</span>

Tag: making ideas happen

Tim Fitzhigham on making adventurous ideas happen.

People respond well to original, adventurous, slightly mad ideas. This applies equally to marketing communications and to fundraising events. As Tim Fitzhigham said during his talk at the Royal College of Physicians Edinburgh on Saturday night, Tell someone that you’re going to run 40 miles in the desert, or that …