What marketing does best
The marketing profession is singularly good at devaluing ideas, which is a shame because it is meant to do the opposite.
Digital marketing is disingenuous marketing.
This is how we want the world to work because it makes our jobs easier. This is Paul Adams talking about influencer theory in his book Grouped. We want the world to work in such a way that our content flows from us via influential hubs to mass audiences (for …
Brewdog and Machine of Death. I’m a card carrying member of two genuine communities.
I know how I’m going to die. I know how I’m going to die because the Machine Of Death told me. I read about the Machine Of Death in a book. I heard about the book because it was an Amazon best seller. The book was an Amazon best seller …
So you think you’ve got a community? (Three uplifting social success stories – Part 2)
So you think you’ve got a community huh? Does your community really give a damn whether you are making a living out of what you do? Would your community feel guilty if it felt it had done something to adversely affect your livelihood? Steve Lieber has this kind of community. …
The big issue in social media for packaged goods brands
Well done the Red Bull Formula 1 team for taking first and second places in yesterday’s Japanese Grand Prix. And well done to the Red Bull social media team for reaching 9,000,000 fans on their Facebook page. A good week all round for everyone associated with the brand. Red Bull …