Competitive agency X sent a bespoke new business mailer to Blonde client Y. The creative thrust of said mailer was that Agency X would give its right arm to work on Client Y’s business. And the mailer included a fake arm. Only it wasn’t a right arm. It was a …
The first rule of Pitch Club is that you most definitely DO want potential clients to talk about your presentation afterwards. And they’re more likely to do so if they can actually remember what you said. We’ve all been there. You attend a presentation. Someone who didn’t attend asks you …
In the name of “doing the right thing” many clients run their pitch processes on a “level playing field” basis. It is good that they care about doing right by the pitching agencies – many don’t – but that care is misdirected. A level playing field approach means that all …
