Follow the Shoe™. A cynical view of agency marketing.

[youtube=http://www.youtube.com/watch?v=TBjEUyOw_00] Coffee with an ex-client turned into a conversation about “happening” agencies around the world. And from there to a revealing, client-eye view of agency marketing, agency models, agency philosophies and the ™ packaging of agency processes. Said client must have had thousands of cold calls, hundreds of chemistry meetings …

Ad agencies have an easy life when it comes to self-promotion

Old advertising industry adage “Agencies are crap at advertising themselves.” Whilst there are a few notable exceptions, this remains pretty much a universal truth. And in its universality lies its protection. Because no ad agencies are any good at advertising themselves, they all get judged on the basis of the …