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Monthly Archive for November, 2012

Scientists have to reposition the Geographic South Pole every year. It’s not because the Earth has moved but because the ice above it has. That’s 2,700 metres (9,000 feet) of ice to be precise. And it moves downhill towards the Weddell Sea at just under 10 metres each year. The pole marker is ceremonially positioned […]

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Firestarters is a campaign. A campaign targeted mainly at agency planners. The client is Google and the creative director is Neil Perkin. I can only speculate as to the objectives of the campaign. But if they include the creation of a community – a word that I don’t use lightly – and if they include […]

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I watched Jonathan Ross interview Psy, the man behind the Gangnam Style video. A video that, at the time of writing, has had over 700,000,000 YouTube views. Not to mention over 5,000,000 likes (OMFG). He (Psy not Ross) comes across as a cool dude who’s taking the madness in his stride. Most importantly he has […]

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I hate having to go straight back to work after a pitch presentation. You’ve worked late nights and weekends. You’ve had emotional highs and lows that have tested and ultimately strengthened relationships with colleagues. And, despite being physically drained, you collectively manage one last adrenaline-fuelled summit push for the presentation itself. Afterwards, all you want […]

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