UX as USP

I worked in advertising long enough to know that nothing appears in a TV commercial endframe by accident. At the end of the last day of the shoot the 1st AD lets most of the crew go. The senior clients and the copywriting half of the the creative team bugger …

The messed up user experience of boarding a British Airways plane. And how to game it.

I am a British Airways have-not. I am what Andrew Mitchell might (allegedly) call a British Airways pleb. I have not a silver or gold Executive Club membership. The British Airways haves get to board flights first via a thing called Fast Track. They get called first, just after people …