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Tag Archive 'social'

Every time you say “social media” someone somewhere drowns a kitten. I said this during a presentation at the Social Media Academy‘s “Social Media In Scotland” conference a few weeks ago. I said it with the best intentions. I was trying to make the point that lazy language can be insidious and lead not just […]

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I saw Bruce Springsteen play Wembley Stadium (the old one) in nineteen eighty something. (In fact it was July 1985 and I think I’ve found – and borrowed – an image from that very concert.) And I saw The Rolling Stones play Wembley Stadium in nineteen ninety something. Two big brands. Same platform. Both with […]

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Unless stories of its demise are greatly exaggerated, the social bookmarking service Delicious is not long for this world. This is really sad news. It’s also a wake-up call. It’s sad because Delicious is one of my favourite web applications. A searchable database of my favourite links, tagged by me in ways that make them […]

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So you think you’ve got a community, huh? How much does your community care about you? To what extent does your community get off on the idea of working together to realise a dream? Would this community of yours rally round and propel your book to #1 on Amazon on a given day? Machine of […]

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Brand self-awareness

Is your brand acting like a dick? It’s not a nice thought is it? Being told by your mates that you’re acting like a dick is like a punch to the solar plexus. It’s an expression that’s used more in disappointment than anger. As in “You’re letting us down. And you’re letting yourself down.” Can […]

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Going Dutch in social spaces

On my last trip to the Netherlands I took the train from Schipol into Amsterdam. If my kids had been there, they’d have been all excited about the double-decker train carriages. But what I like best about Dutch trains is the lack of gratuitous, pseudo-service announcements. The Dutch treat you as an adult and assume […]

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Advertising = pay for distribution + control message Social spaces = relinquish control of message + hope not to pay for distribution Recipe for disaster = control message + expect not to pay for distribution

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