John Lydon and the Country Life haka.
Advertising effectiveness moves in mysterious ways. One of the unexpected effects of the Country Life Butter campaign featuring ex Sex Pistol John Lydon was that it funded the reformation and American tour of PIL (Public Image Limited). As Jimmy Kimmel says in this interview, he is “fuelled by butter.” [youtube=http://www.youtube.com/watch?v=04loHm0iRtA] …