Follow the Shoe™. A cynical view of agency marketing.
[youtube=http://www.youtube.com/watch?v=TBjEUyOw_00] Coffee with an ex-client turned into a conversation about “happening” agencies around the world. And from there to a revealing, client-eye view of agency marketing, agency models, agency philosophies and the ™ packaging of agency processes. Said client must have had thousands of cold calls, hundreds of chemistry meetings …