An edition of my Lowfalutin newsletter, based on a rereading of Exterminate! Regenerate! (The Story of Doctor Who) by John Higgs.
The article discusses:
- > The irresistible truth of Doctor Who
- > The (wild) variation in styles of each portrayal of the Doctor
- > The relationship between the truth of a brand and the style of its presentation
- > The role of archetypes in brand strategy
- > The similarities between the Doctor and Jack Sparrow (both are based on the Trickster archetype)
Read all about it here: The irresistible truth of Doctor Who.
Other irresistible truth newsletters:
- > The irresistible truth of Jesse Armstrong.
- > The irresistible truth of Rogue Heroes (the SAS).
- > The irresistible truth of Nike and Sex Pistols.
And read about how I can help you find the irresistible truth of your brand.