Twitter went nuts over the last few days about the full-length-feature-version Nike World Cup ad. This one. But I just don’t get it. It’s the same old Nike formula. Yes it’s an epic. But it’s not “epic”. Yes I smiled at the Homer Simpson / Ronaldo vignette. Yes (big fucking …
I’m in two minds about this old giving-clients-what-they-need-not-what-they-want adage. On the one hand it appeals to the image we agency types like to project of being top-table, C-Suite, trusted adviser consultant types. On the other I shy away from the intellectual arrogance that it implies. I suspect that many clients …