interview Archives - Lowfalutin® Brand Strategy

Gangnam Style. More successful phenomenon than phenomenal success.

Phil November 12, 2012 November 12, 2012

I watched Jonathan Ross interview Psy, the man behind the Gangnam Style video. A video that, at the time of writing, has had over 700,000,000 YouTube views. Not to mention over 5,000,000 likes (OMFG). He (Psy not Ross) comes across as a cool dude who’s taking the madness in his …

Food for thought | Social media

The @Betfairpoker Twitter story – part 2.

Phil January 15, 2012 January 16, 2012

A year ago I wrote about “The method behind the madness that is @Betfairpoker“. The post was based on a telephone interview with Richard Bloch, Betfair’s Head of Global PR. At the time the question on my lips was the question on the lips of most people who were encountering …