Phil Adams : Brand Strategy


Brand strategy testimonials

I always feel safe working with Phil. Nothing will go wrong.

Project Director

I worked on brand definition as a precursor to the design and build of a new website for a rapidly growing, international, b2b FinTech company. The work was important because it was as much about senior stakeholder management as it was about brand strategy. I conducted depth interviews with the CEO and with board members responsible for several business functions in several countries. The output was a lightweight and high-fidelity brand framework that makes the company attractive to potential clients and recruits, and which is easy to work with for both in-house marketing people and agencies.

Having been through brand development sessions in the past, we needed some convincing to do this again to be honest. But Phil came highly recommended and the first meeting convinced me that this time around it would be different.

Founder & CEO

I worked on brand definition, a brand identity brief, and brand storytelling. The work was important because the management team felt that they had been misunderstood by previous advisers and that the brand had been done to them, not for them. As ever with b2b and service business branding, the ability to read and codify the organisation’s culture was a crucial aspect of the job.

Phil demonstrated to us that he truly did understand who we were and what we wanted to achieve as a business. One of our partners commented after his first presentation, ‘You just get us,’ which pretty much summed up our response. We were hugely impressed with the professionalism he applied to the task and we’re delighted with the outcome.

Managing Partner

I worked on brand definition, a brand identity brief, and verbal identity guidelines. The work was important because as well as underpinning a much-needed brand reboot, this was a flagship project for a new generation of senior management. I replaced six brand values which no one could remember with two values that are impossible to forget. The brand is now a source of pride, and is a pragmatic decision-influencing tool for business development and recruitment.

I think it takes a lot to understand an organisation, even a small one, and at the very least you need to be open to what we are trying to do and what the founders have built. You captured our spirit and your recommendations built on something I think they perhaps forgot was there. I thought it was exceptional.

Senior Consultant

I worked on brand definition. The work was important because the business was moving quickly and its brand had been left behind. There was a feeling that the company had lost its voice. I helped them to feel good about themselves again. It was an exercise in branding as corporate body language.

Sometimes you are faced with projects that feel daunting, complex and impenetrable. As interesting as you know they will be, tackling and starting them feels like a big step when you’re in the mood for little ones. But then there’s Phil. He has the very rare ability of being able to demystify and distill complex challenges and stories into simple, highly compelling ones that always make a difference. 

Board Director

I worked on project storytelling and communication strategy. The work was important because intellectually challenging subject matter needed to be made accessible and compelling to three audiences with varying degrees of knowledge. I acted as an interpreter between the project lead and his target groups. I created a storytelling toolkit for the project and wrote the creative brief from which all promotional material was developed.

I immediately took to Phil’s clear and concise approach. It cut to the core of what mattered and he appeared to ‘get us’ right from the start. He spoke our language and I got unanimous positive feedback from across the team as he interviewed people to understand our business and culture. The resultant outputs which Phil developed were the first time we felt we had our brand nailed. Our whole team bought into it and at times it was quite emotional to finally see how strong a brand we really had!

Founder & CEO

I worked on brand definition and brand storytelling. The work was important because I created a project environment and process whereby the management team felt that they wholly owned the output. My role was to draw out and structure the wisdom of the group. Branding as a collective act of realisation.

Almost none of my friends, and definitely none of my clients, pay as fast as Phil does. He’s ridiculously meticulous at making you feel valued.

SEO Consultant

I commissioned some technical SEO advice. If cashflow allows I pay freelance suppliers immediately.

Phil gives you smart, straightforward insights that are perfect for any creative or client.

Creative/Design Director

I commissioned some visual identity design work. An advantage of having worked in agencies for 30 years is that I understand and respect creative people. I know how to develop brand and creative strategy that is a pleasure to execute.

Working with Phil is a rare treat. His strategic insights into projects and clients make the creative process a dream, allowing the designs to flourish.

Design Director

I commissioned some visual identity design work. As above in terms of working with creative people.

Some thoughts on providing a service.

Some thoughts on added value.

The company through which I provide my services.

Thanks for reading my brand strategy testimonials.
Thanks for reading my brand strategy testimonials.