In praise of Umwelt
“I’m not taking your stupid test.” Umwelt describes what matters to a particular being. Appreciating Umwelt leads to better tests and better questions.
UX as USP
I worked in advertising long enough to know that nothing appears in a TV commercial endframe by accident. At the end of the last day of the shoot the 1st AD lets most of the crew go. The senior clients and the copywriting half of the the creative team bugger …
User Experience (UX) as branding.
The Daily Mash doesn’t give a fuck. It will take the piss out of or start a fight with anyone if there’s a satirical point to be made or a pomposity-pricking laugh to be had at their expense. Just ask Mitt Romney. So, on the face of it, its approach …