Technology vs Machinery.
Every organisation has “machinery”. It’s a legacy combination of structure, culture and process. New technology and old machinery are seldom a good match. Technology vs machinery.
Just enough tech.
The new Q is a spotty computer whizz. But the only “gadgets” that he gives Bond in Skyfall are a gun and a miniature radio. No gimmicky exploding pens or such like. The technology means are matched to the desired ends of the mission at hand. The new Q knows …
Digital Magic
I was very much taken by this post by Mike Arauz. It spoke to me. In fact it spoke to the reason that I joined a specialist digital agency after 19 years in advertising. Mike talks about how digital technology lets you do clever tricks. And about how ad agencies …