Your irresistible truth and how to tell it.
Tag: <span>purpose</span>

Tag: purpose

Six years of agency staff meetings analysed in hindsight.

You learn a thing or two as the managing director of an advertising agency. Like what makes a good agency tick. Like what motivates good people. Like how it feels when the agency’s heart is in the right place. I was fortunate enough to be given temporary stewardship of such …

Google Firestarters 16 – The Magnificent Seven

I was insanely privileged to be invited to speak at Google Firestarters 16, as one of the Magnificent Seven CSO’s and Planning Directors curated by Neil Perkin. We each had ten minutes to talk about “The most useful thing you have learned in your career to date”, and to do …

The value of success depends on the degree of difficulty

Digital communication is a lot like Olympic diving. The value of success depends on the degree of difficulty. If I successfully execute an easy dive I get fewer points than I would for successfully executing a more difficult dive. There are lots of tempting easy dives in the world of …

Why, How and Wonder. Planning’s role in creative quality control.

To say that I’m fascinated by how things work is a huge understatement. If something piques my interest I CAN’T STAND not knowing how it works. Is that down to nature, nurture or both? In the early 70’s, as I approached the ripe old age of 10, I read exclusively …