My values, three ways
Brand values should be specific and strategic. “My values, three ways” shows how to do this using me as a case study.
Chimps and champs
Brand values are like genes. They dictate attributes and behaviours. Humans share 98.8% of our genes with chimpanzees. It’s the 1.2% that make all the difference. The same goes for brand values.
Signal’s signals: defining my employer’s purpose and values.
Three sister agencies were merged into a single agency called Signal. And it fell to me to define the values of the merged entity. The output of that process is contained in the Slideshare file embedded below. It is designed to be self-explanatory and easy to digest. The output reflects …