I didn’t have planning or strategy in my job title until I was forty, when I was parachuted, feet first, into a Planning Director role. Before then I’d spent twelve years in various account management roles and six years as an agency MD. I held down Planning Director or Strategy …
Did I do a strategy? How can you tell? How do you make sure that your strategy behaves like one? This is a simple checklist for strategists and planners.
Strategy is Your Words by Mark Pollard On page 155 of Strategy is Your Words, Mark Pollard states that, “Strategy is ideas and ideas are made of words.” If he posted that without context as a Tweet, I expect it would be a red rag to Strategy Twitter. However, unlike …
The many voices of Planning. The planner’s role is often described as being ‘the voice of the consumer.’ This post examines five other voices of the well rounded planner.
To say that I’m fascinated by how things work is a huge understatement. If something piques my interest I CAN’T STAND not knowing how it works. Is that down to nature, nurture or both? In the early 70’s, as I approached the ripe old age of 10, I read exclusively …
How Music Works is an exercise in infectiously enthusiastic geekery. It reads more like a blog than a book. And, like all the best blogs, it is candid, thought provoking, biographical in parts, well researched throughout, and chock-full of unique content. The Talking Heads frontman knows and loves his stuff. …
Heather LeFevre was an Adams family house guest and a Blonde family planning guest for two weeks in August 2012. I write this a week or so after she headed back home to Amsterdam. And, at the time of writing, Heather is part way through a world tour of planning …
I did. By that I mean both that I did want to, and that I eventually did, manage a creative business. I was MD of an ad agency for over 6 years. What I didn’t realise then but do now is that it’s actually a pretty shit job for a …
