Brand Purpose has its place
Purpose has its place. But that place might not be brand marketing. An examination of brand purpose from all angles and first principles.
Show me a “proud” sponsor and I’ll show you a lazy one.
For proud read lazy when it comes to sponsorship. As in “proud sponsors of”. You can tell they’re lazy. It takes no effort to describe your relationship with a sponsored entity as “proud sponsors of”. And if you put no effort into describing your relationship it’s a safe bet that …