charity Archives - Lowfalutin® Brand Strategy

CentUp. A good idea and an idea for good.

Phil May 12, 2013 May 12, 2013

This blog has a new favourite button. CentUp is a simple, smart idea that enables small acts of kindness over the internet. And hopefully enough people will eventually sign up to enable lots of small acts to make a big difference. The idea is this simple… When you sign up …

Food for thought | Social media

The Sick Kids shows that being the best you can be is the best thing you can do.

Phil April 4, 2011 April 4, 2011

It’s simple but not easy to be a successful brand in social spaces. Being brilliant at what you do, or having an awesome product, is the cornerstone of pretty much every social success story. People talk about and talk to organisations that have got their shit together. Obvious. Simple. Not …

Social media