Find your voice and get your story straight
Tag: <span>brand management</span>

Tag: brand management

Brand management is anti-social.

There’s a fine line between healthy cynicism and bonfire pissing. And it’s a fine line that the experienced creative industry practitioner has to tread carefully. Especially when she or he is dealing with the fresh-faced envangelism of a young, thrusting brand manager. Marketing can be a ridiculously up itself business …