People respond well to original, adventurous, slightly mad ideas. This applies equally to marketing communications and to fundraising events. As Tim Fitzhigham said during his talk at the Royal College of Physicians Edinburgh on Saturday night, Tell someone that you’re going to run 40 miles in the desert, or that …
I beg to differ. This is uncool in so many ways. On the face of it, it shouldn’t be uncool. But it is. Climbing Everest is cool. Being able to share your experiences with others in real time is cool too. But, put those things together, and the effect is …
Herewith a musical slideshow with some edited highlight’s from this summer’s Mongol Rally shenanigans. Russia, Kazakhstan, Turkmenistan, Uzbekistan, Tajikistan, Kyrgyzstan, Kazakhstan (again), Russia (again), Mongolia. Dead animals, dead tanks, dead cars, dead ends. Really, really bad roads. And some really good new friends. Still working out what it all meant. …
