Who should call and when to call
This page is mostly for people who are well-connected enough and, more importantly, kind enough to make some introductions for me. Thank you if that’s you reading this now.
How can I help you pick out the right people in your network? What type of people are they and what kind of problems do they have that I can solve?
And welcome, by the way, if you’re not a referrer, but you’ve been referred and you’re thinking about being my next client. You’re the best.
My ideal clients (who should call)
- > I prefer to deal with founders or CEOs.
- > They’re frustrated because their product or service is great but their brand is letting them down. I only work with people who are great at what they do, and who deserve better from their brand.
- > They know that the biggest risk you can take with a brand is to play it safe. They want to be extraordinary.
- > They might have a marketing manager in the business, but not a strategic brand expert.
- > I specialise in B2B and service businesses whose customers know them well. Their customers are buying the culture of the business as well as its product or service.
Their typical problems (when to call)
The problems I solve are mostly of the top-of-funnel variety. The brand isn’t attracting enough of the right kind of leads. The positioning isn’t pushing the right buttons. The business hasn’t got its story straight. Potential customers aren’t getting a positive first impression. You can’t convert, you can’t close, and you can’t clinch if you’re not even considered.
I also have a nifty sideline in what I call Strategic Narrative. It’s behind the scenes storytelling for investors and other stakeholders “in the shadows.”
These are the kind of questions I like to wrestle with:
Does your heart sink when someone asks what your company does?
In other words, how watertight is your positioning? How crisp is your elevator pitch?
What box do potential customers put you in? And is it the right one?
In other words, how well do people understand your business, your product, or your service? And how is that working for you?
How do things look at the top of your funnel?
In other words, is there a queue of ideal prospects outside your door? Are you the first name on the shortlist when your customers have a problem you can solve?
How excited are you about pitching to prospects or investors?
In other words, have you got your story straight? Have you nailed it? Are you pressing the right buttons? Does buying from you (or buying into you) feel inevitable?
Is your business better than your brand?
In other words, are you underselling yourself? Is your website making warm leads colder?
How well attuned are you to your ideal customers?
In other words, do prospects see what they’re looking for in your shop window? Is your messaging music to their ears?
Have you lost the spark that you had when you started?
In other words, have you lost the recipe for your secret sauce as you’ve grown? Are you less vibrant and vital than you were? Do your people yearn for something more exciting to be part of and belong to?
If you know someone who’s asking these questions, please point them in my direction. If you are someone with knots like these to untie, please get in touch.
phil at philadams.co (dot co, not dot com). Or message me on LinkedIn.
