Phil Adams : Brand Strategy


Phil Adams – strategy and service

What does Phil Adams do and what’s he like to work with?

  • I advise on the positioning, messaging, and body language of brands.
  • I provide the building blocks for charismatic brands that inform, excite, and reassure.
  • I specialise in brand strategy for b2b and service brands.
  • I’m good at reading culture and applying it to branding. The best b2b and service brands are a sincere reflection of the culture behind them.
  • I wish I had £100 for every time a client has told me that I “got” them in ways that other external advisers had failed to do.
  • I ask good questions and I listen well.
  • I approach things from first principles with an intelligent naivety.
  • I like to do my own research. Depending on the nature of the project this might mean talking to clients, customers, members of staff, or relevant third parties. I’m wary of projects that don’t involve this kind of primary insight gathering.
  • I don’t presume to have the answers before I start the work.
  • I don’t have a one-size-fits-all model. I adapt my approach to my clients’ circumstances.
  • I have an ability to simplify things. I like a framework that has as few moving parts as possible. Simple strategy is easier to execute. Simple strategy is easier to communicate.
  • My recommendations are clear, precise and pragmatic. You’ll know exactly what to do next.
  • I know what creative people need from brand and communication strategy. My work is very user-friendly for my clients’ creative suppliers.
  • My client service is good. I’m attentive and responsive.

I have some extra-curricular activities that do more than keeping me out of mischief. My unpaid work frequently informs my professional projects. My clients benefit from alternative perspectives on strategy, creativity, issue framing and storytelling from the worlds of activism, filmmaking and the performing arts.

I am co-founder and executive producer of a not-for-profit production company, All Hands On. We make documentary films about innovations in direct democracy. We work with progressive organisations, activists and political innovators.

I am on the board of trustees for Scottish Documentary Institute, a storytelling powerhouse with a progressive approach to supporting non-fiction filmmakers.

I was a non-executive board member of Puppet Animation Scotland (PAS) for six years, including three years as Chairperson between 2018 and 2021. PAS is a regularly funded organisation that nurtures artists and promotes subversive storytelling art forms of puppetry, animation and visual theatre.

I am co-founder and co-editor of A Longing Look, a magazine on Medium which publishes love letters to song lyrics.

I provide and bill for my services through my company, I Know Some People Ltd.

I Know Some People logo

If you want to know more about my methods, beliefs and principles, here are some short posts on specific topics.

Phil Adams, brand strategy consultant
Phil Adams