Phil Adams – simple, pragmatic brand strategy

This page is about the principles and influences that underpin my brand strategy work. My career details are on my LinkedIn profile.

In short, and in no particular order:

  • My work involves listening and then simplifying.
  • My output is clear and precise.
  • My strategy work translates into practical actions.

Here are some short posts on specific topics.

I provide and bill for my services through my company, I Know Some People Ltd.

I have some extra-curricular projects that don’t just keep me out of mischief. My unpaid work frequently crosses over into my professional life. My clients benefit from alternative perspectives on creativity, issue framing and storytelling that come from the worlds of activism and the performing arts.

As well as advising on brand strategy, I am co-founder and director of a not-for-profit production company, All Hands On, that makes documentary films about innovations in direct democracy. We work with progressive organisations and activists on models for change.

And I am non-executive Chair of Puppet Animation Scotland, a regularly funded organisation that nurtures artists and promotes subversive storytelling art forms of puppetry, animation and visual theatre.

I am co-founder and co-editor of A Longing Look, a magazine on Medium which publishes love letters to song lyrics.


Phil Adams, brand strategy consultant
Phil Adams