Find your voice and get your story straight
Month: <span>January 2016</span>

Month: January 2016

Credible facades and facades of credibility.

My career in advertising was mainly spent erecting credible facades on behalf of my clients. That sounds like a disparaging comment from a jaded ad-hack. But there is no disparaging intent behind the statement. It is what the industry mostly does. We search for compelling truths about brands and bring …