Your irresistible truth and how to tell it.
Month: <span>October 2013</span>

Month: October 2013

The value of success depends on the degree of difficulty

Digital communication is a lot like Olympic diving. The value of success depends on the degree of difficulty. If I successfully execute an easy dive I get fewer points than I would for successfully executing a more difficult dive. There are lots of tempting easy dives in the world of …