Two films seen in the same sequence of cinema ads. Both attempting to influence audience behaviour. Both adopting a “stick” approach. Both showing the potential consequences of failure to comply with said behaviour. But one ad beats you over the head with a shitty stick from the “woe betide you” …
http://www.youtube.com/watch?v=URxLYupra5s&has_verified=1 Guinness has made a Honda ad. Only the absence of a Garrison Keillor voiceover left me in any doubt when I saw it for the first time in the inordinately long sequence of ads that preceded Skyfall at the local Odeon. Otherwise I would have bet my house on …
The new Q is a spotty computer whizz. But the only “gadgets” that he gives Bond in Skyfall are a gun and a miniature radio. No gimmicky exploding pens or such like. The technology means are matched to the desired ends of the mission at hand. The new Q knows …
Average advertising usually has a beneficial commercial effect. Average content doesn’t. That’s because brands pay to ensure that average advertising gets a decent audience. Content, on the other hand, is not afforded the luxury of guaranteed visibility. Content has to earn its audience. Content has to be shared to be …
