Manifestos are full of points. They are pointful. Pointfulness is their raison d’être. But manifesto advertising feels pretty pointLESS in this day and age. I saw this across the tracks at Green Park. It’s a decent ad. Based on a strong proposition. Based on a point of difference. (Assuming it’s …
At school we were taught to plan stories with a beginning, a middle and an end. Stories had a clearly defined structure. They were linear, finite and proprietary, in that the author exercised complete control. Many advertisers still plan their stories in this structured way. It suits their annual planning …
I am a British Airways have-not. I am what Andrew Mitchell might (allegedly) call a British Airways pleb. I have not a silver or gold Executive Club membership. The British Airways haves get to board flights first via a thing called Fast Track. They get called first, just after people …
There was a new Curator of Sweden on Monday. And it was also my eldest daughter’s sixteenth birthday. Here’s what we wrote in Molly’s birthday card. To a very beautiful, talented, clever, conscientious daughter. You have grown up into a lovely young lady. We are so proud of you. We …
Heather LeFevre was an Adams family house guest and a Blonde family planning guest for two weeks in August 2012. I write this a week or so after she headed back home to Amsterdam. And, at the time of writing, Heather is part way through a world tour of planning …
