Your irresistible truth and how to tell it.
Month: <span>September 2012</span>

Month: September 2012

Google Firestarters #6 – Storytelling

At school we were taught to plan stories with a beginning, a middle and an end. Stories had a clearly defined structure. They were linear, finite and proprietary, in that the author exercised complete control. Many advertisers still plan their stories in this structured way. It suits their annual planning …

The messed up user experience of boarding a British Airways plane. And how to game it.

I am a British Airways have-not. I am what Andrew Mitchell might (allegedly) call a British Airways pleb. I have not a silver or gold Executive Club membership. The British Airways haves get to board flights first via a thing called Fast Track. They get called first, just after people …

Dandelion children. Powerful and pertinent metaphor.

There was a new Curator of Sweden on Monday. And it was also my eldest daughter’s sixteenth birthday. Here’s what we wrote in Molly’s birthday card. To a very beautiful, talented, clever, conscientious daughter. You have grown up into a lovely young lady. We are so proud of you. We …